When it comes to securing funding for your startup, a well-crafted pitch deck can make all the difference. Among its key components, the "Ask Slide" holds immense importance. This slide explicitly states how much funding you are seeking from potential investors and sets the tone for your funding request. In this blog, we will guide you through the process of creating a compelling Ask Slide with clear and practical examples to enhance your chances of securing the investment you need.

1. Clarity is Key

The Ask Slide should be straightforward and easy to understand. Clearly state the amount of funding you are seeking, and avoid any ambiguity. Investors appreciate directness and transparency. For example:

"We are seeking $500,000 in seed funding to fuel the development and launch of our revolutionary mobile app."

2. Justify Your Ask

Investors want to know how their money will be used and what they can expect in return. Provide a concise breakdown of how you plan to allocate the funds and the milestones you aim to achieve with the investment. For instance:

"Of the $500,000, $300,000 will be allocated to product development, $100,000 to marketing and user acquisition, $50,000 to hire key talent, and $50,000 as contingency. With this investment, we aim to reach 50,000 active users within the first six months."

3. Highlight Traction and Milestones

If your startup has already made significant progress or achieved milestones, be sure to showcase them on the Ask Slide. Demonstrating traction can instill confidence in investors and increase the chances of securing funding. For example:

"With an MVP in place, we have acquired 5,000 beta users and received highly positive feedback. We have generated $50,000 in pre-sales, indicating strong market demand."

4. Be Realistic

While it's essential to be ambitious, it's equally crucial to be realistic about your funding needs. Asking for an excessively high amount might deter potential investors. Conduct thorough financial projections and market research to determine the appropriate funding requirement for your startup.

5. Provide an Exit Strategy

Investors are interested in knowing how they will eventually make a return on their investment. Include an exit strategy in your Ask Slide, outlining potential avenues such as acquisition or IPO. This demonstrates your long-term vision and commitment to delivering returns. For example:

"We envision an exit through acquisition within 4-5 years, aiming for a 5x return on investment for our early backers."

6. Tailor the Ask to Your Audience

Customize your Ask Slide for each investor pitch. Research the investors you are approaching and align your funding request with their investment criteria and interests. This demonstrates that you value their time and have done your homework.

7. Practice and Refine

Crafting the perfect Ask Slide takes practice. Deliver your pitch to friends, mentors, or colleagues, and gather feedback. Refine your slide based on the insights you receive. A compelling Ask Slide delivered with confidence can leave a lasting impression on potential investors.


The Ask Slide in your pitch deck is not just a simple funding request; it's an opportunity to showcase your startup's potential and make a compelling case for why investors should partner with you. Keep it clear, concise, and tailored to your audience. By justifying your funding request and demonstrating traction, milestones, and a solid exit strategy, you can create a winning Ask Slide that sets the stage for successful fundraising endeavors. Remember, the Ask Slide is just one piece of the puzzle; make sure your entire pitch deck tells a compelling story that captivates your audience and leaves them eager to join your entrepreneurial journey.