A Pitch deck is starting point of your journey to find your Investor. You have very limited amount of time (ideally 5-10 minutes) in case of a face-to-face presentation, to convey your business idea to your Potential Investor, and it is very important to have right content which is clear and concise.
What should be the Goal of Your Pitch Deck?
Your Pitch deck should be able to generate Interest and excitement about your idea or product among the Investors, and take you to the second meeting with the investors. Investors on daily basis receive hundreds or even thousands of pitch decks to go through and it is very important that your make your Pitch Deck Eye Catching.
An Ideal pitch deck should not be more than 10 slides and should project clear and concise information about the following:
A pitch deck can start with a clear & simple introduction what does your business/idea/product does. Do ensure it is as simple as possible and conveys your business/idea/product to the investor what exactly you do. This can be a great a starting point to create interest among the investors and get them hooked for the next 5-10 minutes of your presentation.
A Pitch deck in a very few points should be able to express the Problem your business/idea/product going to address. Highlight main problem points and no need to for in-depth descriptions of each problem points, those can be addressed by you during your presentation. You can even use a short Audio Video Visuals to show case the problems you are going to address.
Solution is place where you display your business/Idea/product’s features that solve the problem points. For Example: if you have listed our 3 problem points, in the solution side, ensure you list how the 3 problem points are solved using your product. Also, there is no need to go deep into technical jargon’s in explaining your solution. Try to identify the end use case of each of your features of the product and explain them in simple terms. The Investors, if need any technical explanation would come back to you. You can even use a short Audio Video Visuals to show case your product or demo of the same. Also, if you are planning to show case a live demo, double check that there no glitches during such presentation, any errors during a live demo can ruin your pitch.
4. Target Market
The Problem slide would address the problems faced by the end users. The Target Market slide would explain the potential of your solution in terms of Total Addressable Market (TAM) in terms of Money, Demographics and Geography. This slide would give the Investors the understanding of the size of your potential market and evaluate the potential revenue capabilities of your business/idea/product. Also, if you have done your detailed market study, do highlight how much percentage to the Total Addressable Market (TAM) you can potentially reach to in the foreseeable future.
Now that your potential investors, know what your business/Idea/product going to do, and potential it has, the question comes to “How do you plan to reach your customers?”. It is important to highlight how different is your strategy is better than your competition or existing market players. If you believe, you are the first person to address this kind of market, and there is no competition, then you should answer “How do you plan to educate your customers that they need this product?”. Also avoid, technical jargon’s in explaining your strategy and stick to simple words.
The best way you can explain or differentiate your business/Idea/product with your competitors is using a “Magic Quadrant”. Also known as “Gartner Magic Quadrant” is an evaluation matrix to analyse the positioning of different products, rate these products based on a defined criteria and display their strengths and weaknesses. One more way to create a competition slide is to create a list of features/benefits of your product and compare them with your competitors’ product. Also, in this slide you can highlight any specific technical advantages of your business/Idea/product.
This is the final part of your presentation where you complete your story. If you are having users, customers or generating revenue, then those should be only things you would want to highlight. If your business/Idea/product have no users or no revenue and is in the process of development, then you would want to highlight the roadmap, timelines or the milestones you plan on achieving in the near future.
This is part of the presentation which briefs about the founders and Key Personnel of your business/Idea/product, their role and highlights of each team members including their Linkedin profile. There is no need to give a detailed bio of each of the team members, the investors if interested in your presentation can definitely check into your Linkedin Profile and even do a detailed background check of the team members before deep diving into your project. An Informative Linkedin profile, with references could be of great help.
You would want to include the financials of your business, if it is already up and running for the past 1 to three years and there are comparable growth figures. This slide is not required for pitches being done at Idea stage or early seed stage start-ups. Infographics, such as pie charts or bar graphs, will be more effective in presenting the information than listing numbers.
The Final Part of Pitch should ideally answer the following questions.
• How much money you need?
• Why is it needed?
• What goals/milestones can be achieved with it?
• How long with the Money last?
Some Additional Slides you can have in your pitch deck are
- Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
- (USP) Unique Selling Point
- Existing Investors information, if you have any.
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